Analytics : Seeing What Works

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

We believe that web analytics should be simple and sophisticated at the same time. We’ve designed Google Analytics to have enterprise level capabilities and yet still be accessible to anyone who wants to improve their marketing and site design. Google Analytics delivers all the features you’d expect from a high-end web analytics offering, and provides timesaving AdWords integration features.

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.

I’ve just signed up for a dedicated AdWords account for my blog to begin testing both features but from running through the interface it seems like Google have yet again come up with another winner. The installation of the tracker is simple – a little copy and pasting of a few lines of JavaScript into your head tags and away you go.

Best feature? It doesn’t cost you a penny…. Check Out Google Analytics

Startup looks for money in online video

A new company called Revver is trying to change the fact that most online videos (those submitted by the lightsabre wielding fans of this world, amongst others) don’t make money by attaching advertising to the videos and giving the creators a cut of the profits.

The technology, which also tracks the content as it is shared across the Web, is not limited to amateurs. Major media companies, which are just beginning to experiment with offering TV shows and movies online, are also looking for ways to distribute across peer-to-peer networks while avoiding piracy.

Revver is the brainchild of Ian Clarke, the man behind the Freenet file-sharing network; Steven Starr, a former Hollywood agent and co-creator of MTV’s “The State;” and Oliver Luckett, who recently spearheaded the Norman Lear “Declare Yourself” voter registration campaign.

It is also backed by the same venture capital company that bankrolled Internet phone provider Skype Technologies SA, which eBay recently acquired for $2.6 billion. (These guys are sewing up…!)

People wanting to use Revver upload their videos for free to the company’s Web servers. Revver than attaches a static ad to the end of the video.

It also attaches a “RevTag,” which keeps track of how often the video is viewed no matter where it ends up. People can leave their video on the Revver site, post it on their own Web site, e-mail it to friends and even download it to a portable device.

Revver says it will split the ad revenue evenly with content creators.

Should seem some interesting times ahead. This article is available in full through Yahoo news and is available by clicking here.

My Christmas Present

HP IPAQ 6515Now I’ll leave the floor open. If anyone – anyone at all – feels like donating in or around the €600 mark then, let me tell you, you’re more than welcome! Trust me, it’s going to a good home!

What is that home I hear you ask? Well, after some serious debating in the evening it was decided that the Christmas present to Ken this year, from Ken, will be the phone you see on the right of the screen.

Specs:

Display: Transflective TFT color LCD. 64K colors, screen size diag: 3″. Resolution: 240 x 240.

Battery: 1200 mAh Lithium Ion rechargeable. Battery is user replaceable.

Phone: GSM with EDGE and GPRS for data. Quad band world phone: 850/900/1800/1900 MHz.

Performance: Intel XScale PXA 272 312 MHz processor. 64 MB built-in RAM (55 megs available). 64 MB Flash ROM with 12 megs available in File Store for your use.

GPS Software: Varies by market and country.

Size: 4.65 x 2.8 x .71 in. . Weight: 5.8 oz.

Audio: Built in speaker, mic and 2.5mm stereo headphone jack. Voice Recorder and Windows Pocket Media Player 10 included for your MP3 pleasure.

Camera: 1.3 megapixels capable of taking both photos and video. Max. photo resolution 1280 x 1024. Max video resolution: 352 x 288.

Networking: Integrated Bluetooth 1.2.

Software: Windows Mobile 2003SE Phone Edition. Microsoft Pocket Office suite including Pocket Word, Excel, Internet Explorer, and Outlook. Also, Terminal Services, MSN Instant Messenger for Pocket PC, Voice Recorder and handwriting recognition. ActiveSync 3.8 and Outlook 2002 for PCs included.

Expansion: 1 SD (Secure Digital) slot supporting SDIO and SDIO Now!. 1 Mini-SD slot. Standard IR.

As the man says…. “She’ll drive herself boss!!”