Drive Takes The Twitter Bull By The Horns

Interesting use of Twitter this – Fox are promoting the season premiere of new TV series ‘Drive’ (now that Prison Break season 2 has finished) by having a twitter party, director and executive producer Greg Yaitanes providing a running tweet-commentary on the 2-hour premiere while tweeting away from the aftershow party as well.

As for the show itself…

DRIVE is an action-fueled drama following a diverse group of Americans competing for their lives (or the lives of their loved ones) in an illegal, underground cross-country road race. Some of them have been coerced into joining “The Race”; others have sought out The Race themselves, hearing rumors of the $32-million prize. Each has a reason to compete. And each must win.

Hopefully it will live up to Prison Break, hard to replace something that good in a TV season, especially coming in to the summer. Nice way to catch the online fans don’t you think?