Page Views Are Dead – What Comes Next?

Its been a while since I pointed out one of Steve Rubel’s blog posts but he makes an interesting point today in calling out for a replacement for page views and an improved system of metrics for tracking web statistics. Allen Stern at Center Networks also makes an interesting post on the death of a metric (in page views). He’s also started a wiki for it.

I’ve neglected looking at web statistics of late, barring as I develop a plan for 2007, but I always hold in the back of my mind that you should be monitoring your statistics in order to better serve those visiting and utilising your web site and services – thats why we have the likes of StatCounter, Mint and Analytics.

Page views is always something thats pissed me off though as a misrepresentation of how many people actually use your site. Fair enough, you know its an interesting page or article but views in no way reflect unique visitors or a strong way to measure browsing trends. If we can dig a little deepers or at least fine tune the process then we can understand a bit more about our web visitors. In the meantime though, I’ve a feeling I’ll be keeping an eye on those above posts.