Dreamgun's Back In Town. Photo: Screen grab
Published 10 years ago · Last updated: December 20, 2006

Its been a while since I pointed out one of Steve Rubel’s blog posts but he makes an interesting point today in calling out for a replacement for page views and an improved system of metrics for tracking web statistics. Allen Stern at Center Networks also makes an interesting post on the death of a metric (in page views). He’s also started a wiki for it.

I’ve neglected looking at web statistics of late, barring KilkennyMusic.com as I develop a plan for 2007, but I always hold in the back of my mind that you should be monitoring your statistics in order to better serve those visiting and utilising your web site and services – thats why we have the likes of StatCounter, Mint and Analytics.

Page views is always something thats pissed me off though as a misrepresentation of how many people actually use your site. Fair enough, you know its an interesting page or article but views in no way reflect unique visitors or a strong way to measure browsing trends. If we can dig a little deepers or at least fine tune the process then we can understand a bit more about our web visitors. In the meantime though, I’ve a feeling I’ll be keeping an eye on those above posts.

Written by Ken McGuire
Runs Event Media and The Devious Theatre Company and writes about food at Any Given Food. You'll find me on Twitter here and here.