Further to design matters

Further on the whole issue about me redesigning the theme for my blog, I came across this article by Darren Rowse this morning in relation to how you design a theme for your blog and what you want to achieve from the design.

Is it to

1. To generate income from advertising streams
2. Reader loyalty
3. Personal satisfaction

Makes for a worthy read on your Saturday morning!

Edit: the article was written from Dave over at PSPCulture.co.uk