Analytics : Seeing What Works

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

We believe that web analytics should be simple and sophisticated at the same time. We’ve designed Google Analytics to have enterprise level capabilities and yet still be accessible to anyone who wants to improve their marketing and site design. Google Analytics delivers all the features you’d expect from a high-end web analytics offering, and provides timesaving AdWords integration features.

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.

I’ve just signed up for a dedicated AdWords account for my blog to begin testing both features but from running through the interface it seems like Google have yet again come up with another winner. The installation of the tracker is simple – a little copy and pasting of a few lines of JavaScript into your head tags and away you go.

Best feature? It doesn’t cost you a penny…. Check Out Google Analytics